Custom bow ties, ties and pocket squares handcrafted in Toronto are statement pieces of VIVID Streetwear – Julia Alimova’s occupation, pleasure, joy and business that she founded in 2014. Alimova’s background involves both fashion and business. She has started sewing and doing embroidery as an eight-year-old girl. She grew up in the house full of creativity, fabrics and threads, where she picked up skills from her mother and grandmother. Then, she has graduated from a university with a bachelor in business management to finally make her passion her full-time job.
Alimova does everything from hunting textiles, hand-cutting patterns, stitching, ironing, packaging garments to product marketing on her own.
She loves experimenting, combining different materials and patterns in her designs. Bright colours and various patterns around her inspire her the most. “Also, some inspiration comes from digital and visual art,” she said via email.
VIVID Streetwear pieces reflect Alimova’s fashion taste. “I love bright colors. I believe, that colours are really able to influence our mood. That’s why most of my accessories come out really bright and funky or pastel and dreamy, bringing positive vibes to their future owners,” she said.
The majority of her customers come from various fashion events and crafts marketplaces she is involved in. “My customers are trend-setters, individuals with character and personality, who love quirky, bright hand-made accessories,” she added.
In addition, she also takes custom orders for weddings, special events, and corporates.
VIVID Streetwear is not a mass production. Alimova’s goal is to provide people with unique, quirky accessories that cannot be find anywhere else. Each customer can purchase a certain tie, and know that nobody in the world will have the same one.
The company’s aim is to bring people originality through high quality fabrics. All silks and cottons – the ties, bow ties and pocket squares are made of – are coming from Italy, England, or Japan.
“It used to be a real challenge to find a high-end manufacturer, who can print my designs on certain types of fabric. I am sourcing all the designer’s fabrics from Italy, England and Japan, but ability to print custom fabric now, brought a start to taking branding orders with companies’ logos, monogramming, etc.,” said Alimova.
Alimova has a permanent booth at Toronto Designers Market in Toronto. However, right now, she is in the process of developing her own Etsy shop. “My plan is keep going, keep creating and innovating. I also have a couple projects in mind to add men and ladies scarves to my accessories line,” she said.