In collaboration with Muslim fashion designer Hana Tajima, Uniqlo Canada launched a new modest fashion line at Eaton Centre in Toronto on Feb. 24. The line has already successfully launched in Japan, and is set to launch in the United States as well as the United Kingdom.
The new collection will cost between $14.90 for a high-neck sleeveless T-shirt to dresses for $79.90. The hijabs in this collection retail for $39.90, making it budget-friendly and accessible for the average Canadian shopper.
Uniqlo’s airism fabrics used for this collection are made from a light breathable fabric that wicks away moisture, providing cool comfort all throughout the year.
The collection included many fashion pieces like hijabs, abayas, blouses, tapered and relaxed pants and long, flowing skirts. The colours across the collection were very neutral and can be easily paired with each other.
Many women share similar views on the current lack of representation of people of colour in the fashion industry.
For first-year Ryerson University student, Raneem Al-Ozzi, she had difficulties growing up trying to find modest clothing to wear.
“As a woman who prefers to dress modestly, I really see this collaboration as a way of making modest clothing more accessible and acceptable in western societies,” says Al-Ozzi.
Especially in a city as diverse as Toronto, it’s important to see the fashion industry making efforts in representing more than one fashion demographic.
Like Uniqlo, a number of companies are moving forward with similar intentions: to create fashion wear that is accessible to women who prefer to dress modestly.
Nike has also recently been in the news for introducing a performance headscarf known as the “Nike Pro Hijab” for Muslim women athletes.
“I personally see this as a step in the direction of possibly tackling Islamophobia in Canada. I mean, there are smaller modest clothing companies, but to be represented by a big name like Uniqlo, that’s a big step,” says Al-Ozzi.
This piece was edited by Krizia Ramos, co-fashion editor of CanCulture.