How a Toronto girl boss is making minimalist jewelry more than a trend

As Instagram feeds turn to clean, minimal aesthetics, it’s only fair that fashion and beauty trends do the same. Allison Asis, the founder of Cadette Jewelry, knows this all too well. The Toronto jeweller created Cadette in 2014 hoping to get women who don’t wear jewelry, like herself, to find a love for delicate pieces.

“I think there’s so many girls who are either not jewelry wearers or simply want pieces that compliment their natural style and natural being,” she says.

Asis started out as a fashion blogger, but realized she wanted more satisfaction from her creativity; and so the minimalist beauty of Cadette was born, drawing inspiration from trends worldwide.

“There’s a very simple, clean aesthetic that’s happening right now and it’s drawing inspiration from Japanese and Scandinavian style,” says Asis.

“It’s just clean lines – a simple jacket and pair of jeans. Or a white t-shirt and a pair of jeans. It’s all about simplicity, and I think this is jewelry that compliments that.”

Drawing inspiration from designers like The Row, by Mary-Kate and Ashley Olsen, and Acne Studios, the Toronto jeweler looks to keep her pieces minimal but with a twist.

“I have a love for a lot of artists and that quirky, whimsical shape,” she says. “I find myself creating simple jewelry, but always with a spin. So maybe something asymmetrical or with an added stone.”

Recently, Asis also became a metalsmith, learning to create her own pieces from brass and sterling silver. She chose these two metals because brass can be polished to have a similar look as gold. Sterling silver - a popular choice for jewelry that stands the test of time.

“Even when it ages it looks beautiful with more character,” says Asis.

Since 2014, Asis has been the leader for all of Cadette’s departments – from creative to financial. She considers herself a one-woman show.

“It’s taught me a lot and it just shows you what you’re capable of,” says Asis. “It forced me to learn different sectors of the business, but it’s the weaker parts that make you work harder and get better.”

She believes that minimalist jewelry is here to stay.

“There’s obviously girls who still gravitate more towards a loud statement piece,” she adds. “Statements had their moment. But now that minimalist jewelry has become popular, more girls are thinking that they can get down with it.”


This piece was edited by Krizia Ramos, Co-Fashion Editor at CanCulture.