After 42 awards and nearly 100 nominations so far in his career, The Weeknd is well on his way to becoming one of Canada's most decorated artists. Sorry Drake, but your "6 God" title is slowly dwindling.
The Weeknd's new album titled Starboy came out on Nov. 25, 2016 and captures what the younger generation wants in music.
Mixing some of craziest Electronic Music Production with the swinging vocals and risqué lyrics of The Weeknd, be prepared to hear this on every pop station across Canadian (with a lot of censoring).
The album opens strong with a single titled "Starboy", produced by the French helmet-wearing robots, Daft Punk.
This one took me by surprise, because I was expecting the Daft Punk sound to be a lot more prevalent with their famous robot voices and overall extremely technical production, but the pop influence of The Weeknd was much more on the forefront.
The song almost lacks a low end besides a compressed Kick and Abel's voice.
I was seriously impressed by this track purely because of the different sound it had compared to the rest of the album and good for Daft Punk for branching into something new.
Listening to the album in its entirety, however, was kind of hard for me.
I wasn't very fond of The Weeknd's vocals and my reasoning for this is pretty simple. I've heard the same inflection and sound in literally every single one of his songs before this.
Saying this is not to be taken as discrediting him, he's broken Spotify streaming records by hundreds of thousands of plays and will only continue to do so.
Though as a musician and producer myself, he needs to venture into new things to keep people with critical ears interested. Especially those who know the album wasn't produced, mixed, mastered, or entirely written by Abel himself.
Moving into the production of the album, it was absolutely perfect: kicks that will surely smack you in the face, accompanied by retro inspired synths and grinding basslines that will keep anybody moving, including myself.
Also let's be honest, who doesn't love to groove along with some punchy drums while singing The Weeknd? That being said, there are a few odd balls on the album production wise.
Take "All I Know" and previously mentioned "Starboy" for example, the kicks in "All I Know" barely come through but this is to make room for the heavy 808 bass that keeps you intrigued while The Weeknd mesmerizes you with his melodic voice.
While in “Starboy”, it seems like Daft Punk forgot a low-end bass, the song is completely driven by The Weeknd's voice and high frequency sound.
All in all, it's a pop album. When credits are going out to close to 60 people for writing, producing, mixing and mastering. I have a one things to say:
Thank you auto-tune, producers, The Weeknd and all the writers for putting this project together.
This piece was edited by Micaela Tesi , music editor of CanCulture.