The rink is a runway

The symbiotic relationship between sports and fashion exists from the catwalk to the sidewalk

By: Christina Flores-Chan

Pause the pre-game show.

Toronto Maple Leaf rookies and future dynamic duo Auston Matthews and Mitch Marner are strutting down a hallway at Scotiabank Arena sporting matching fedora hats atop their suits in December 2016. A live camera pans as they pass by.

The following day, it’s the topic of discussion at Sportsnet’s Hockey Central. It’s also trending on Canadian Twitter. Even GTA-born Tampa Bay Lightning star Steven Stamkos has something to say about it.

In an interview two years later, when Matthews is asked about his now-famous formal fashion sense, he tells the reporter, “I don’t mind at all wearing a suit. I actually kind of like it.”

It’s early 2020, and the tennis skirt is the moment. It’s a white, pleated mini piece and luxury brands to fast fashion retailers are all putting their own spin on it. The skirt is sold in stores from Lacoste to Garage. Subsequently, tennis participation increases by 22 per cent that year, while consumption of professional tennis rose significantly in 2021 with young women athletes like Canadians Leylah Fernandez and Bianca Andreescu paving the way for the sport.

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Earlier this season, NBA star Russell Westbrook shows up to New York Fashion Week wearing an off-white, maxi-length kilt to the Thom Browne show. The news runs in GQ the next day, giving the designer ample exposure to audiences outside of luxury fashion.

Fashion is rooted in sport in the way that fashion is rooted in everyday life. Sport is a social product of the world around it, including the clothes we dress ourselves in before we step out into society every morning. And yet, this phenomenon often gets slipped under the rug, unspoken but far from going unnoticed.

We can see it in the way that OVO partners with the Toronto Raptors for exclusive jersey designs, or how we set alarms for Air Jordan sneaker drops even if we don’t play basketball, or in esteemed American sportscaster Erin Andrews’s NFL and NHL-based clothing line.

Fans pay attention to what their favourite athletes are wearing, and so do designers and clothing brands. The niche competitive advantage of style based around sports contributes to both the fashion industry and the world of professional sports. 

Take the BOSS X NBA limited edition collection for example. A basketball fan may not regularly walk into Harry Rosen to purchase a Hugo Boss turtleneck for almost $200, but they might look at it differently if it has the NBA logo on the collar. Conversely, someone who doesn’t watch professional sports might feel inclined to educate themselves on a team once they realize their favourite dad cap with the Yankees logo front and centre represents a New York baseball team logo and not just a cute graphic design.

Working as a symbiotic relationship, the partnership between the two industries keeps consumers rooting for their favourite athletes and teams while investing in merchandise to show their support at the same time.

And there’s absolutely nothing wrong with enjoying fashion in sports as a consumer, being aware of what it is and deciding to embrace it as a symbol of expression anyway. 

If a person loves a team and what they stand for, whether it be a community they enjoy partaking in or the unity the franchise brings to their city, then they should be proud to rock that Buffalo Bills logo on their jacket. 

I, in turn, will wear my luxury clothing to work at sporting events with no shame. Because what is the harm in dressing for style in an industry so propelled by fashion anyway?

Me, pictured in my Fendi boots and leather coat earlier this Fall (Christina Flores-Chan/CanCulture)

The other day, I’m working a Rams game as the team’s media relations and social content assistant, and a staff member from the opposing school compliments my leather coat and Fendi boots. I thank them, and they ask me if I’m uncomfortable wearing something so formal to a basketball game.

I shrug, thinking of Matthews.

“I actually kind of like it.”

‘Out of Many, One People’ : How international sporting events unite the diaspora

Canadian students say sport keeps them connected to their roots

By: Racy Rafique

Cheers could be heard across the streets of cities all over the world on Oct. 24, 2021. Pakistan had just beaten their biggest rivals by 10 wickets in an ICC Men’s T20 Cricket World Cup match.

This was a huge feat for Pakistanis all over the world, since “whenever it comes to the international stage of the World Cup, [Pakistan] always just somehow tend to choke out against India,” said 21-year-old Pakistan fan Mustafa Zuberi.

It’s true — although in overall matches Pakistan does hold the most wins, when it comes to “the games that count,” the recent October game was the first-ever win for Pakistan against India in a World Cup match. 

Now, Pakistan has a chance at the title, with their semifinal game against Australia on Nov. 11. 

The India-Pakistan rivalry is one that transcends sports. The two countries have a long and complicated history of war, conflict and religious feuds. These sociopolitical factors combine to create one of the most intense sports rivalries in the world. 

Despite the tense relationship between the neighbouring countries that can result in arrests for celebrating for the wrong side, Canadian students say that here, the game is simply a way to show pride for their homelands and keep connected to their roots.

Zuberi moved to Canada from Pakistan in 2014. To him, cricket is the sport that keeps him in tune with his community, and has given him the opportunity to connect with people from other backgrounds. 

“I didn’t have a lot of friends when I first moved here,” Zuberi said. “Then, I became the captain of the cricket team [in high school]. We didn’t care who was on the team, people of all races, and girls too. It’s the thing that brought me closer to other people.”

Mustafa Zuberi, 21, bowling for his high school cricket team in summer 2017. (Courtesy of Mustafa Zuberi)

Out of many, one people

The feeling of connection to your home country while living miles away is one that many students in Canada feel. But it’s about more than just community — it‘s about pride and identity, says 20-year-old Daniel Davis. 

Jamaica’s national motto is “Out of Many, One People,” which pays tribute to the multiracial roots of Jamaica and connects them all under one flag. 

“When you come up to Canada where it’s so much larger in so many aspects, you carry this tiny little island on your back,” said Davis. “And you’re like: ‘look at what we can do.’”

Davis, who avidly follows the Olympics, says that the international competition is a major event in his household. 

“One time, we went camping, and my family set up a little stream just so that we could watch the races as they were happening,” he said. 

But the pride that comes with being Jamaican intersects Davis’ Canadian identity, as well. In an infamous moment from the 2016 Olympics in Rio de Janeiro, Jamaican track star Usain Bolt was neck-and-neck with Canadian Andre De Grasse. The two shared smiles with each other as they ran across the finish line, a heartwarming moment for viewers all over the world. 

“It was a huge thing for me personally because it’s Canada and Jamaica looking at each other like that,” Davis said. “My mom printed out that picture and posted it in her cubicle at work.”

‘We don’t leave them hanging’

For siblings Altaaf and Roehie Nanhekhan, who have been attending high school in Ontario for two and half years now, soccer is the sport, and Suriname is the team. Although the South American country has never qualified for the FIFA World Cup, following the team is not about substantive victories for the two. 

“Coming from a [developing] country such as Suriname, playing against Canada and the Canadian superstar Alphonso Davies, it’s a huge thing for [Suriname],” said Altaaf. 

“An honour,” added Roehie.

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When it comes to supporting a smaller country that doesn’t often make it to the world stage, the Nanhekhans say that ongoing support is key from the country’s fans. 

“You should expect that they will win and lose. It doesn’t matter whether they lose, you just keep supporting them until they get back on track,” said Roehie. “We don’t leave them hanging.”

A force for peace

Simon Darnell, an expert in sport development and peace at the University of Toronto, explains that sport is organically connected to culture and national pride. But instead of deepening nationalism and conflict between nation-states, the love for sport can promote global peace and unity.

“We don’t have many cultural forms that go around the world as easily as sport,” said Darnell. “And when people get into sports, they tend to be really into it. It produces a passion, an interest. It has a deep emotional and cultural resonance for people, and it’s something you can be a part of your whole life, as a player, or a coach or a fan.”

Sports aren’t inherently popular though, says Darnell. The universality of sport is a result of particular social, political and economic forces for various reasons, including promoting nationalism, and gaining power and money. 

“If we want sport to be a force for peace, we have to organize it with that in mind,” said Darnell. “We could play a game, and we can both have that experience of that game. And in so doing, we will know ourselves as more similar than different. It has to be done purposefully.”

Despite the nationalistic undertones of international sporting events, many Canadians choose to take these events as opportunities to celebrate the diversity within Canada and the intersection of their identities. 

“We’re all over here in Canada now. We have two teams to support now,” said Altaaf.