Justin Bieber’s collaboration with Tim Hortons is as Canadian as it gets.
By: Aru Kaul
(Ronald Chen/CanCulture)
When I found out that Timbiebs were coming out on Nov. 29, I did what any Belieber would do and walked in the snow to the nearest Tim Hortons on the day of.
For me, Tim Hortons has always been more than just a coffee shop. As someone who moved to Canada very young and had trouble adjusting to new norms, Tim Hortons was a way for me to embrace being Canadian. This was one of the things that made me so eager to try Timbiebs; and my unrequited love for Justin Bieber, of course.
In the days leading up to the Timbiebs launch, I saw creators on TikTok coming up with new names for the snack. Some of the new names are “Biebits,” “Justims” and my personal favourite – “Bieberballs,” but that’s probably just my inner 12-year-old talking.
@timhortons Ever dream of being fed our new delicious Timbiebs by Justin Bieber? Canada and US only.
♬ original sound - Tim Hortons
As I waited in line for my turn to get the Timbiebs, I practiced the order in my head, trying out each funny name. Then, when I got to the cashier, they almost instinctively said: “You want Timbiebs right?” I was a little disappointed that I didn’t get to make the joke, but I was still excited to try them.
I always get a white hot chocolate to drink with my Timbits. I did the same for my Timbiebs, but this time, I tried one of each flavour first. The three flavours are called birthday cake waffle, chocolate white fudge, and sour cream chocolate chip, which sounded especially interesting. It might seem like sour cream and chocolate won’t go well together, but in reality, it’s the perfect blend of sweet and sour!
Just like the name suggests, birthday cake waffle was kind of like eating a cake, but smaller. The sprinkles made it even more convincing! As for chocolate white fudge, the white chocolate pieces perfectly complemented its chocolatey centre. I found that the sour cream chocolate chip tasted the best with the white hot chocolate.
The flavours were made by Bieber himself. According to a press release, Bieber worked with Tallis Voakes, the director of culinary innovations at Tim Hortons, to come up with the flavours. This made me want to try Timbiebs even more because I knew they were more than just Bieber’s name attached to them.
The entire experience was enough to remind me of my preteen and teenage years, when I would spend all of my money on Justin Bieber merchandise. All I’m saying is, if Timbiebs had come out back then, I definitely would have spent all of my money on them — something that my present self completely wouldn’t mind.